10 Recruitment Trends from the 90s vs. Now: A Fun Throwback

Ah, the 1990s! A decade of grunge music, pagers, floppy disks, and oversized suits. For those who lived through it, the 90s were a time of rapid technological advancement, yet recruitment and hiring practices were still rooted in some wonderfully old-school traditions. Fast forward to today, and the world of recruitment has undergone a seismic transformation. Let’s take a journey down memory lane and compare how hiring trends from the 90s stack up against the slick, tech-driven processes of the 2020s.

1. The Job Search: Newspaper Ads vs. Job Portals

1990s: Job seekers started their mornings with coffee and a copy of the newspaper, poring over the classified ads section. Armed with a highlighter, they circled potential opportunities before calling the company or mailing their resumes. Sundays were prime for job listings, and you’d often find hopeful candidates queued at the post office, envelopes in hand.


Today: Goodbye ink-stained fingers, hello job portals! Platforms like LinkedIn, Indeed, and Glassdoor have revolutionised the way we search for jobs. Candidates can filter openings by industry, salary range, and location – all with a few clicks. The convenience of applying for jobs online means that sending out applications in bulk is easier than ever (perhaps too easy, as recruiters now sift through countless generic submissions).

2. Resumes: Printed and Mailed vs. Digital and Tailored

1990s: Resumes were carefully crafted on word processors and printed on premium-quality paper (bonus points if it was ivory or cream-colored). Each resume was accompanied by a handwritten or typed cover letter, then mailed – yes, mailed – to prospective employers. It wasn’t uncommon for candidates to add flair with a professional headshot or a watermark.


Today: Digital reigns supreme. Resumes are uploaded to job portals, emailed, or even auto-generated by AI tools. Tailoring resumes to specific job descriptions is expected, with keywords strategically placed to bypass Applicant Tracking Systems (ATS). Forget watermarks; it’s all about sleek, minimalist designs.

3. The Application Process: Pen and Paper vs. Online Forms

1990s: Filling out a job application often meant visiting the company in person. You’d sit in the lobby, armed with a pen, diligently completing forms that asked for everything from your education history to your references (and sometimes even your height and weight!).


Today: Online application forms are the norm. While this is undoubtedly more convenient, the process has become much longer. Some online forms feel like an odyssey, asking for detailed information that’s already in the resume you just uploaded – frustrating, but efficient for recruiters.

4. The Role of the Recruiter: Rolodexes vs. AI Tools

1990s: Recruiters relied on Rolodexes, filing cabinets, and their personal networks to match candidates with employers. Cold calling was a key part of the job, and “headhunting” often involved literal legwork – attending events and meeting people in person to scout for talent.


Today: Recruiters have a treasure trove of digital tools at their disposal. From LinkedIn Recruiter to AI-driven platforms that screen candidates based on skills and experience, the process has become more data-driven. However, the human touch is still critical, as building relationships remains at the heart of successful recruiting.

5. Interviews: Face-to-Face Only vs. Virtual Options

1990s: Interviews were strictly in-person affairs. Candidates dressed in their finest suits and polished their shoes before heading to an office. The handshake was your first chance to make a good impression, and a strong grip signalled confidence.


Today: Video interviews are commonplace, thanks to platforms like Zoom and Microsoft Teams. While they save time and money, they come with their own quirks (Who hasn’t accidentally left themselves on mute?). In-person interviews are still valued, especially for final rounds, but virtual options are here to stay.

6. Job Offers: Letters vs. Emails

1990s: Receiving a job offer was an event! A letter on official letterhead arrived in the mail, often accompanied by a phone call. The letter would outline your role, salary, and start date, and you’d sign and return a copy as acceptance.


Today: Offers typically arrive via email, sometimes with a digital contract for e-signature. While the process is faster, it might lack the personal touch of yesteryear. However, candidates now have the advantage of negotiating terms in real time.

7. Workplace Culture: Mystery vs. Transparency

1990s: Workplace culture was something you experienced after joining the company. Pre-employment, candidates had little insight beyond what they gleaned during interviews. Perks like casual Fridays and office coffee machines were considered cutting-edge.


Today: Thanks to social media and employer review sites like Glassdoor, candidates can assess a company’s culture before applying. Employers now highlight their workplace perks, from wellness programs to team-building retreats, as part of their recruitment strategies.

8. Networking: Business Cards vs. LinkedIn

1990s: Networking events were all about exchanging business cards and making small talk over cocktails. Keeping track of contacts meant storing stacks of cards in a designated holder or filing them alphabetically.


Today: Networking happens both in-person and online. LinkedIn has made it easier than ever to connect with professionals worldwide. A single click can replace the exchange of business cards, and you’re instantly part of someone’s professional network.

9. Company Research: Limited Info vs. Full Transparency

1990s: Researching a prospective employer meant visiting the library, scouring trade publications, or relying on word of mouth. Most candidates went into interviews with minimal information.


Today: Candidates are armed with information from multiple sources – the company’s website, social media profiles, and employee reviews. This transparency helps candidates make informed decisions but also raises the stakes for employers to manage their online reputations.

10. Work-Life Balance: An Afterthought vs. A Priority

1990s: The concept of work-life balance wasn’t a significant focus. Long hours were often worn as a badge of honour, and remote work was virtually unheard of.


Today: Work-life balance is a key consideration for job seekers. Flexible working arrangements, remote options, and wellness benefits are highly valued. Companies that fail to offer these risk losing top talent.

A Nostalgic Conclusion

    The 90s may seem like a simpler time for recruitment, but they were also a slower, less efficient era. Today’s technology has streamlined processes and made opportunities more accessible to job seekers worldwide. However, the human element – a recruiter’s intuition, a candidate’s charisma – remains timeless.


    As we celebrate how far we’ve come, it’s fun to reminisce about the quirks of the past. After all, who doesn’t miss the satisfying clunk of a Rolodex or the excitement of receiving a job offer in the mail? Whether you’re nostalgic for the 90s or embracing today’s trends, one thing is certain: the world of recruitment will continue to evolve – and we can’t wait to see what comes next!

    About The GMP Group

    At The GMP Group, we understand the ever-evolving landscape of recruitment and hiring. With over 33 years of expertise, we offer a wide range of recruitment solutions tailored to meet the needs of modern businesses and job seekers. From leveraging cutting-edge technology to providing personalised human touch, we are here to connect exceptional talent with outstanding opportunities. Whether you’re navigating the job market or seeking top-notch candidates, let us help you every step of the way.

    Hiring Enquiry

    Submit Resume