Assistant Manager

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Responsibilities

  • Lead all digital marketing initiatives (SEO/SEM, email marketing, social media, display ads) to boost brand awareness, generate leads, and drive conversions for MSc programs in China and India.
  • Analyze competitor strategies and leverage insights to refine your approach and gain a competitive advantage.
  • Develop compelling ad content (visuals, copy, multimedia) to capture the interest of prospective students.
  • Implement effective SEO and SEM strategies to increase organic and paid search visibility.
  • Oversee multi-channel campaigns and ensure top-notch quality assurance across all elements.
  • Leverage data analysis to generate actionable insights and optimize campaign effectiveness.
  • Lead and motivate your team to deliver on core tasks and meet deadlines.
  • Manage the digital advertising budget for optimal resource allocation.
  • Track metrics, analyze campaign performance, and provide data-driven recommendations to achieve campaign goals and maximize return on investment (ROI).
  • Enhance website and landing page performance to improve conversion rates and user experience.
  • Craft engaging content like student interviews and subject-specific articles to attract target audiences.
  • Develop captivating stories from complex research and profiles for bi-annual newsletters.
  • Plan, write, and design various marketing materials (newsletters, brochures, etc.) for online and offline use.
  • Plan and execute corporate events of various scales, ensuring brand consistency throughout.

Requirements

  • Degree in Marketing, or Communications, or a related field.
  • Minimum 3 – 5 years of experience in digital marketing building multi-channel marketing strategies including, SEO, SEM, social media, and other digital platforms
  • Experience in marketing automation

We regret that only shortlisted candidates will be notified.
GMP Recruitment Services (S) Pte Ltd   |   EA License: 09C3051   | EA Personnel:  Arcus Ang  |   Registration No: R1985843
 

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